This new business Analysis stage is a must in the complete process of new product development because several vital decision concerning the Acai job are accepted based on the analysis completed at this stage. This phase will determine whether from marketing and financial viewpoint, the job is worth proceeding with. Investment and profitability evaluation of the job under different assumptions are made at this stage. The projects overall impacts on the corporation’s financial position with and without the new product are estimated and compared. The fiscal estimated would be reliable only if they are based on a fairly accurate demand forecast and relevant market factors. The marketing experts by now should have undertaken detailed exercises on the marketability of the goods. They need to think of information on these aspects, in particular: quote of demand for the proposed product.
A fairly reliable Demand estimates is vital for assessing the visibility of the proposed project. Demand estimation for new product has been discussed in a different section. If the proposed product is merely a ‘me-too’ product, the demand for the product category needs to be estimated as well as the possible share the suggested product can take, needs to be evaluated. Seasonal patterns in consumption, if any. Important competitors, their market share, the dominant market segments held by them. Particular market feature impacting demand. The marketing organization needed for marketing the product whether the present marketing organization set-up is necessary. If so, what would it cost?
Only when information On the above aspects is complete, meaningful estimate of overall profitability of this job can be made and it is based on the overall profitability image the company decides further. In feature films of Lenox and host tale-serials, the cast is drawn from largely established actors/actress. The majority of them have period practice. In a number of these productions, enterprising directors commence new faces that they could have spotted. Before a recruit is assign a man, a display test is taken to determine how the man or woman can act in front of the camera. Mostly casting is the prerogative of the producer-director team. In mega budget projects, another casting director deals with this function.
For a larger part of This century, we had to rely on a talented breed of commercial artist to change our ingenious urges into artistic art works. These artists had different job-titles to completing artists, paste-up and design artistes and the designers. The ecba certification designers now change a sum equal to the price of personal computers to visualize a single advertisement motion. The desk-top publishing came as ground-breaking techniques a couple of years ago to complete the finished artists. Tomorrow, there might not be the demand for them in any of those advertising agencies.